We hope you will join us for the entire Conference, but if you can only manage to get to one day, this is the one! When you go to register, you will be given a variety of ticket options designed to accommodate your busy schedule; three-day tickets, Wednesday tickets, and Opening Workshop tickets all include access to up to 3 workshops. All workshops require advance registration.
Some of the best businesses in the world have come to Zingerman’s Community of Businesses to learn about and adopt (or adapt) Zingerman’s approach to customer service. This is Zingerman’s most popular training!
Great service is a cornerstone of Zingerman’s success. Zingerman’s has earned its reputation for great service by intentionally creating an organizational culture that nurtures great service and by teaching each and every one of its employees the recipes that the organization has developed for great service – namely the 3 steps to giving great service and the 5 steps to effectively handling customer complaints.
Full DescriptionBARD is a gathering of leaders from mature Independent Business Alliances/Local First Networks that have at least one full-time staff member and over 100 members. BARD convenes periodically by phone and in-person to connect local organizations, share successes, ideas and solidify a peer network to grow their organizations and impact. Proposed discussion topics include: partnerships with local government and public policy initiatives; diversifying the Localization Movement; benchmarks to quantify local impact, business models for local Alliances; and scaling up from local success to a national movement.
This session is for representatives of BARD organizations and other allied organizations. If you are with an organization not previously participating in BARD, we would love to have you join us. Please contact Josh Berman at Josh@SBNMass.org.
Departs Curry Student Center promptly at 8:30 am
Arrives back at Curry Student Center at 12:15 pm
This tour includes a marketplace where you can buy a taste of New England for lunch and other locally-sourced treasures to savor or share later.
8:30 am-12:30 pm. The workshop will begin and end at Northeastern University and includes an MBTA transit pass.
This workshop includes a walking and transit tour of the corridor as it passes through the South End, Roxbury and Jamaica Plain. Share your own observations and conclusions as we discuss the challenges at the intersection of public and private investment, including the differing visions of success and the impacts on sustainability.
In her interactive workshop, “Setting Your Sustainable Company Apart Through Story,” Jackie Herskovitz Russell, founder and president of Teak Media + Communication, will assist attendees as they create compelling messaging that will generate results for their companies, projects, or products.
With so much negative news in the media, the public is craving positive news. Herskovitz Russell will empower workshop audiences to leverage positive business stories, reach new customers, and increase their revenue.
Using proven tactics from Ted Talks and the world’s most impressive speakers, Herskovitz Russell will take attendees through the components that are at the foundation of memorable messaging. She’ll explain the biology behind how our brains receive and interpret information and how to harness this science to craft moving stories. She’ll present storytelling models that attendees can use when shaping corporate communications, offering real-world success stories about sustainability and socially responsible campaigns and initiatives from her own and others’ professional experiences. Attendees will have time to work together to write and share their new corporate stories based on the tools presented during the workshop.
The workshop will drive home the importance of unified messaging, how to create it, and how it can be best used to reach multiple audiences. Finally, Herskovitz Russell will provide PR 101 tools and tactics companies can use in effort to leverage traditional and social media to get their corporate stories out to potential clients, partners, and the public.
In this interactive session participants will learn how FSNE is working to build regional connectivity and alignment around a bold vision of greater food self-reliance, that simultaneously reflects its commitment to racial equity and human dignity. This interactive workshop will consider a food system framework that encourages participants to engage in network thinking to advance their values-based work.
Full DescriptionA growing number of restaurants in the Boston-area are rethinking their business model. A panel of entrepreneurs will share how their open-book management education and profit-sharing programs have dramatically increased business profits, improved teamwork and morale, increased the wages of their team, and created a culture of ownership thinking.