2 Washington Square
Worcester, MA 01604
Marketing Workshop: Stand Out from the Crowd! How to Make Festivals & Events Work for You
Festivals are a great way to introduce people to your brand and your product. With festival season quickly approaching, The Sustainable Business Network of Massachusetts and Central Mass Grown have gathered a panel of Marketing Experts and Festival Producers to give you tips to help you convert attendees into customers.
Nicola William: Owner of The Williams Agency with a focus on sustainable food and culture. Organizer of some of New England’s best food events, including Boston/Vermont Jerkfest, the Boston Local Food Festival, Hyper-Local Craft Brewfest, and Local Craft Spirits Festival as well as launching SBN’s first Local Food Trade Show.
Mindy Harris: Principal, Mindy Harris Communications , Strategic Marketing Consultant – Promoter of Food Truck Throwdown, and creator of Food Truck Bash event brand, producer of the Farm Share Fair; former Marketing & Events Coordinator Oleana Restaurant Group, and former Director of Public Relations, Northeast Organic Farming Association/Mass.
Speed Trading: Local Food Producers & Buyers Meet their Match!
This event will encourage buyers and producers of local food to connect and form new relationships on a one on one level. Producers will set up tables showcasing their products and will have 5 minutes to meet with each buyer. Buyers will be encouraged to share the types products that they are looking for as well as feedback on what they like about your product and what they think could be improved. If after talking the producer and buyer feel that they can create a trade relationship, a match has been made! This will be followed by an informal networking time to keep the conversation going.