Local, Green, and Fair Snapshot: Meet The Best Bees Company
By Laila Salman and Julian Peña, SBN Interns
What’s all of the buzz about local businesses, you may ask? As integral components of the community that they serve, their sourcing and hiring practices can contribute to the local economy in an effort to sustain the community’s growth and development. As part of SBN’s Snapshot Campaign, we want to highlight local businesses and their efforts for strengthening local economies. We want to reveal that hard work does not go unnoticed among our SBN members and that their work is appreciated within the greater Boston community.
To truly understand the buzz of local businesses, we’ll take a look at Best Bees, an all-inclusive beekeeping service. Spanning twelve different major metropolitan cities across the country, Best Bees installs and maintains bee hives for both corporate and home beekeeping. The Boston-based company was founded in 2010 by Noah Wilson-Rich, with the goal to understand what is affecting bees negatively in order to improve bee health. With his research background from Tufts University, Rich draws extensively on the use of data to develop conclusions based on observed trends. Best Bees’ proprietary hive tracking system enables researchers to analyze metrics such as population, honey levels, and overall health.
The Best Bees Company
By providing the various metropolitans with healthy bees and bee research, Best Bees is able to create more opportunities for pollination within cities. This, consequently, gives rise to more viable food production and greener cities. They also consider local businesses and understand the support that those businesses may need, especially in urban areas. As a result, Best Bees has started to donate honey to local businesses to sweeten up their offerings.
Word-of-mouth marketing was particularly effective for the Boston-based company. With their line of branded bee trucks, Best Bees was able to organically cultivate awareness among consumers and create a name for themselves. With their expansion into new cities, Best Bees sought out new opportunities in digital spaces for visual storytelling and continued engagement with consumers. Their early alteration of marketing efforts facilitated a seamless transition for them to continue interacting with consumers through the COVID-19 pandemic. They implemented virtual webinars in order to highlight corporate clients and interact with consumers. Considered essential during the COVID-19 pandemic, Best Bees’ operations continued with certain adjustments to ensure the safety of the employees and the hives. Despite the turbulence created by the pandemic, Best Bees has persisted.
Like bees in a colony, local businesses cater to the community that they exist in. They can work together to achieve a shared outcome: developing the community. Best Bees is a prime example of this as they support other local businesses through their honey donations and create opportunities for greener communities. Their work has been extremely beneficial, and we look forward to seeing their continued success.