Local, Green, and Fair Snapshot: Meet The Williams Agency

By Laila Salman, SBN Intern

SBN’s Snapshot campaign features members of SBN that are local, green, and fair within the greater Boston community. The Snapshot campaign seeks to illustrate the transition from the start of the business or organization – all the way to where it is now, as well as what lessons can be learned along the way. We want to highlight the unique core values of each business or organization and showcase why they are important members of SBN.

The Williams Agency is a 25-year-old Marketing firm based in Cambridge. The Williams Agency organizes various events that have a meaningful impact. Their focus on sustainability is not a compromise, but rather a celebration of what their agency is capable of. They work with a wide range of organizations on all things marketing, including branding, strategy, public relations, event planning, and much more, all while maintaining their focus on sustainability. Their success in “marketing with a mission” has reached top food festivals and well-known cultural events in the Boston area.

The Williams Agency embodies “Green Marketing” – a term they coined to describe their mission to prioritize sustainability in a typically not-so-eco-friendly industry. The agency has pioneered many outreach campaigns to support their values as a company, such as its initiative to find an alternative to driving.

Nicola Williams, President
The Williams Agency

Unfortunately, COVID-19 has greatly impacted the Williams Agency as they are primarily an events-based company. Many of the well-known events they work on, such as the Boston Local Food Festival and the Boston JerkFest, have been canceled or presented virtually due to the pandemic. The Williams Agency, along with just about everyone else, has had to be creative to adapt and overcome in these unprecedented times. They had a successful launch of this summer’s Virtual Boston JerkFest event that featured chef demos, a cocktail throwdown, live music, cultural performances, family events and local Jamaican jerk spiced food! Additionally, they have assisted SBN and Cambridge Carnival to keep the community engaged and interested in fun, educational, and sustainable events.

The Williams Agency is a passionate and driven company that has made an impact on the sustainable marketing space, where their pride in their work is clear. We admire their amazing work and can’t wait to see where they go next.

Visit the Williams Agency website: https://thewilliamsagency.net/